Marketing for Family Photographers

Specialist Marketing and PR services for professional family photographers

My Family Photography Marketing Experience

Family photography is about so much more than posed portraits—it’s about storytelling, connection, and capturing moments that become cherished memories for generations.

I’ve worked with family photographers across the UK who specialise in everything from relaxed, outdoor lifestyle-inspired sessions to classic studio portraits and candid documentary-style photography:

Outdoor lifestyle family sessions, capturing families at play in natural light and beautiful locations.
Studio-based family portraiture, where every detail, from lighting to posing, is carefully considered.
Day-in-the-life storytelling, offering families an authentic, unposed glimpse into their everyday moments.
Multi-generational portraits, celebrating the bond between grandparents, parents, and children.

Working on the marketing of family photographers requires a tailored approach; one that aligns with their unique brand, aesthetic, and client base.

MARKETING SUPPORT FOR FAMILY PHOTOGRAPHERS

Bespoke marketing support for family photographers

I have a wealth of experience in supporting family photographers with their marketing and PR, and would love to help you too!

Why Invest in Family Photography Marketing Support?

Family photography is about storytelling and capturing real-life moments, but in a crowded industry, standing out takes more than just beautiful images.

I’ve helped family photographers across the UK refine their brand positioning, create SEO-driven content that ranks on Google, and gain visibility through media coverage.

By focusing on what makes each photographer unique—whether that’s lifestyle sessions, studio portraits, or documentary-style — and leveraging the power of brand storytelling through PR and marketing content, I help them attract families who value their work.

From unknown to nationally recognised!

Zoe has transformed my business from a local, largely unknown, small business to being recognised on a national level. She has been a fantastic asset, improving my PR beyond my expectations!

Karen Wiltshire

Karen Wiltshire Photography

Zoe’s services are a fantastic investment!

I cannot recommend Zoe enough. She is absolutely amazing at what she does, is very knowledgable and she’s always happy to give advice and help. She is one of the best investments I have made in my photography business!

Sandra Cullen

Sandra Cullen Photography

She secured valuable PR opportunities!

Zoe is professional, diligent, insightful, and very pleasant to work with. She delivers as promised, with high quality. We have had some great measurable results from her input.

Belinda Burton

Belinda Burton Photography

Experienced and enthusiastic!

Zoe is experienced, professional and enthusiastic, and has delivered great PR results including international PR coverage. It’s a pleasure to work with her.

Graeme Purdy

Purdy Photography

Highly recommended!

Zoe provides invaluable support and lightens my workload. Her help has been brilliant. She manages to get inside my head and put my words onto paper – something that I’ve previously struggled with. As well as that, she’s punctual and professional and always delivers her promises.

Teresa Walton

Teresa Walton Headshot Photography

I don’t know what I’d do without her!

Zoe is excellent at what she does and is worth every penny. She helps me create content for my website- more than I could ever do! Her ongoing help allows me to focus on the aspects of my business I enjoy most.

Frances Stephenson

Frances Stephenson Photography

If you need to build visibility, Zoe is for you!

I didn’t realise the value of PR until I worked with Zoe. She has all the contacts at her fingertips and knows how to approach different kinds of media that would suit your photography brand.

Joanne Temple

Frank & Bloom

Zoe has taken the stress out of blogging!

Zoe has developed ideas for my blog content and social media that I would never have thought up on my own! She manages to put all the things I want to say into words and my blogs are ranking now too! I am so pleased that I chose to work with Zoe.

Sarah Osborne

Angel Eyes Photography

I cannot recommend her enough!

Zoe has done several PR jobs for me and I have been more than impressed with her results. She has secured me articles in photography, pet and lifestyle magazines and she is very easy to work with. She offers lots of useful advice.

Mel Taylor

Mel Taylor Photography

A marketing virtuoso!

Zoe truly is a marketing virtuoso! Everything she shared during our half-day consultancy session was valuable, and I picked up some great tips! I’m looking forward to implementing her tips and ensuring that my brand is not just seen but shines in this crowded marketplace.

Iska Bernie

Iska Birnie Photography

I’ve a whole new marketing mindset!

Working with Zoe has opened up a whole new mindset regarding content creation! Marketing always seemed to be a black art, but with her help, I can finally make sense of it all!

Abigail Cockcroft

Giles Christopher Photography

She’s boosted my confidence and business!

Zoe is brilliant and is an expert in her field. We photographers are very lucky that she specialises in marketing for photographers. After working with Zoe, my confidence has grown and also my mindset has changed in regards to self-promotion and marketing.

Betsan Evans

Celf Calon Photography

She has real proficiency in her field!

Zoe is a passionate and knowledgeable practitioner and teacher of SEO and PR. She is supportive, positive and encouraging, and has an understanding of the specific needs of the photographers’ marketplace.

Steven Wade Adams

Humanitarian Photographer

Working with Zoe is refreshing!

Zoe has been the push I needed to refine and focus my photography business marketing plan. She provides the support to drive things further, helps me attract more clients and improve their experience of working with me.

Cass Davies

Boho Baby International

Zoe really makes a difference!

Zoe was highly recommended by other portrait photographers I knew and quickly developed an understanding of our business and brand. She help me put into words what I do and how we are different.

Sharon Wallis

Sharon Wallis Photography

She’s made a lasting impact on my business!

From working with Zoe, I have learnt so much about SEO, blogging, keywords and more. It’s made a lasting impact on the marketing aspect of my business.

Kayla Pryne

Pine & Olive Photography

Marketing for Family Photographers & Family Photography Studios

My marketing for family photographer services include: Website SEO, PR and media outreach, strategic blog content creation and email marketing campaigns.

Whether you’re looking to grow your local presence, increase enquiries, or establish yourself as the go-to family photographer in your area, I can help you develop a strategic marketing approach that works.

As a result of working with me, my various family photography clients have experienced:

an increase in valuable backlinks to their websites,
a significant boost to their website traffic and Google rankings,
high-visibility PR features and editorial in local, regional, national and even international publications,
as well as more enquiries and bookings.

If these are results you’re after too, let’s chat about how to position your wildlife photography business for success!