Interview: Shoot To The Top Podcast
Exciting! In May 2024, I had the opportunity to join Sam Hollis and Marcus Ahmad, hosts of the Shoot To The Top podcast, to discuss a topic close to my heart: media promotion for photographers.
In the episode, I suggested that photographers, like you, can leverage the power of the media to enhance their visibility and grow their businesses.
So, if you’re curious about how you can boost your visibility through PR, then check the full episode. It’s available now on Shoot To The Top website and on all major podcasting platforms.
Have a listen and I’m sure you’ll discover lots of useful tips.
UPDATE: Shoot to the Top’s 100th Show!
An exciting update to this is that, in March 2025, I was invited back onto the Shoot To The Top podcast to take part in an expert panel episode and celebrate the 100th of the show.
The show covered a wide range of topics including AI, and how it can help and cause problems for photographers. The other guests and I also discussed the future of photography marketing, and I emphasised the importance of investing into platforms you own such as your website and email list, particularly as organic reach on social media is diminishing.
Big thanks to hosts Sam and Marcus for inviting me back onto the show and for selecting me for this expert panel. It was an honour to be part of it!
Listen along or read the transcript of the conversation on the Shoot To the Top website.
The Shoot To The Top podcast
The Shoot to the Top podcast is a podcast for photographers looking to excel in their craft and business.
Sam and Marcus regularly feature industry experts and photographers who share valuable insights and strategies for success, including the best marketing strategies for your photography business.
They also produce episodes featuring tips from both or either of them; Sam Hollis offers marketing, website and business advice, while Marcus Ahmad draws on his extensive experience as a professional photogapher.
A few highlights from the Shoot the the Top podcast interview (Season 2, Episode 17)
During the interview, I talked about the power of PR and how it is underutilised by photographers yet incredibly effective at boosting visibility.
We also discussed:
- The right mindset for PR
- How you can get started with reaching out to the media
- Things to do, and assets you’ll need in place, before you make your approaches
- Some of the pitfalls to avoid when reaching out to journalists and the media
- The importance of storytelling in photography marketing,
- and the backstory of how I got into photography PR and marketing almost a decade ago!
If you’re keen to get more visible this year, and social media is no longer working for you, perhaps PR is something you should focus on?
For some valuable tips on boosting your photography business through media exposure, and for motivation to get started, have a listen!
I’d love to hear your thoughts after you’ve had a chance to check the episode out. Tell me, what resonated with you the most? Feel free to drop your comments or questions below, or connect with me either on Instagram or in my PR-Savvy Photographers Facebook group to chat it about it there.
Zoe
P.S. Are you a regular listener of photography podcasts like this one? If so, let me know in the comments which shows you like – I’m compiling a list for my blog and would appreciate your recommendations.
P.P.S. You can check out my other podcast interviews here, which include:
