Is Photography Blogging Worth It In 2025?
If you’re wondering whether photography blogging is still worth the effort in 2025, the short answer is: absolutely yes!
Even in the age of AI, TikTok trends, and ever-changing algorithms, a photography blog remains one of the most powerful, evergreen tools to grow your business.
In this post, I’ll break down why photography blogging is still relevant in 2025, and how it can help you rank in Google, attract ideal clients, and get booked.
What is photography blogging?
Photography blogging is the act of regularly writing and publishing articles on your photography website.
These blog posts can range from behind-the-scenes stories and shoot highlights to educational guides and location roundups.
Why is photography blogging worthwhile?
Blogging has been around for years, but it is still a great way to promote yourself and your photography products and services.
When done strategically, blogging becomes a magnet for attracting your ideal clients through organic search, and is a great way to build your photography brand, highlight your expertise and tell stories that matter to your audience.
I believe blogging should still play a key part in your photography marketing strategy in 2025. Here are seven reasons why:
1. A photography blog enhances your online visibiliy
Let’s start with one of the biggest benefits of blogging as a photographer…blogging boosts your website SEO and, in turn, your visibility in Google and other search engines.
Every time you publish a search-engine-optimised blog post, you’re adding a new page to your website. This gives Google more content to crawl and discover, AND ultimately more keywords to potentially rank you for.
Even if you don’t know much about SEO, you probably realise that ranking in Google and appearing in top positions in search engine results pages is crucial if you are to get found online.
Your prospective clients are actively searching for photography services in your area or for information that you can provide. If your photography website pages or blog posts are not showing up in Google when they search online, then they will likely find your competitor’s content instead of yours (and spend their money with them too!).
Essentially, the more quality blog posts there are on your website, the more opportunities there are for you to rank in Google.
2. An optimised photography blog drives valuable free traffic to your website
While you may have a decent social media audience, blogging and SEO help even more people to find you via Google, and that stream of valuable website traffic is completely free too!
In 2025, 75% of marketers still report that blogs continue to be a major traffic driver, especially as search evolves to favour valuable, evergreen content (HubSpot,2025).
3. Photography blogging positions you as an expert
Anyone can call themselves a professional photographer, but your blog content proves it. A well-maintained blog showcases your expertise and positions you as an authority in your niche.
When you consistently post educational, insightful content, like posing guides and shoot preparation tips, you’re showcasing your expertise. Sharing insights, tips, and behind-the-scenes content also helps build trust with potential clients.
Orbit Media’s 2024 Blogging Statistics report indicates that 80% of bloggers report that blogging drives strong marketing results, with authority building and lead generation being top benefits. HubSpot Blog
By focusing on photography blogging and using your blog as a tool to share advice, information and perspectives, you can build your authority and, in doing so, you’ll make it easier for your potential clients to recognise you as the expert that you are.
4. Blogging builds trust with photography clients
In an increasingly saturated market, blogging about photography helps build the “know-like-trust” factor.
Clients often choose photographers they feel connected to. Blogging allows you to convey your personality, style, and values, helping potential clients get to know you before they even reach out. Including personal stories, client experiences, and your creative process in your blog can foster this connection.
Your photography blog gives them a sense of your expertise, and on reading your blog content, they can start to imagine what it would be like to work with you.
Through your blog, you can:
- inspire them as to what is possible if they work with you
- forge a connection with your reader
- subtly sell your photography services
- educate them on your approach
- and more – and all before they even reach out to you!
Your photography blogging efforts, if done well, should be rewarded with readers enjoying your blog articles and feeling excited and inspired to find out more about you and what you do!
5. A photography blog grows your email list
One of the smartest ways to use a blog? Offer a free resource you have created (a.k.a your ‘lead magnet) within your blog articles (you can have one or several), and use these to grow your mailing list.
Let’s say you write a blog post called “5 Mistakes to Avoid During Your Engagement Shoot”. At the end of the post, you could offer a free downloadable guide called “The Ultimate Engagement Shoot Checklist”. All your reader has to do is enter their email to receive it.
Once subscribers are on your list, you can nurture them with regular updates, exclusive offers, and personalised content, guiding them toward booking your services.
6. Blogging helps you stand out from competitors
Another reason why it’s worth adding a blog to your photography website, and blogging regularly is that your articles will help you to stand out from your competitors.
Instead of relying on your portfolio alone, your photography blog gives you a platform to share your values, what inspires you, and what sets your experience apart. Through your blog, you can show, not just tell, why you’re the best fit.
You can use your blog to humanise your brand, show the real you and build an emotional connection with your target audience. Blogging is a brilliant way to differentiate yourself!
7. You can easily repurpose blog content for social media
Another perk? Your photography blog gives you endless social media content.
If you start with blogging, then from this, you can populate all your other marketing channels, simply by repurposing and reusing what you have already created!
Each blog post can be repurposed into:
- Instagram captions
- Facebook posts
- Pinterest pins
- LinkedIn articles
- Email newsletters
According to Ahrefs, 92% of bloggers are driving traffic to their content via social media. Ahrefs
Photography Blogging in 2025
Blogging is not dead—in fact, it’s more valuable than ever.
In 2025, photography blogging is your chance to share stories about yourself and your business, boost your rankings in Google, increase organic website traffic, and connect with ideal clients in a meaningful way.
While social platforms come and go, your photography blog is yours to grow and will continue to benefit you in the long term.
Seriously, what is there not to love about photography blogging?!
Types of blog posts that attract photography clients
Consider incorporating the following types of posts into your blogging strategy:
- Educational Content: Provide tips on topics like posing, outfit selection, or preparing for a shoot
- Behind-the-Scenes Content: Offer a glimpse into your creative process and preparation.
- Client Stories and Case Studies: Share detailed accounts of client sessions to showcase your work and client satisfaction.
- Personal Insights: Share your journey, inspirations, and experiences to connect on a personal level.
- Sales Content: Articles that explain your services and products, and answer FAQS about working with you.
Do you maintain a photography blog?
Are you currently blogging as a photographer, or planning to start?
I’d love to hear what’s working for you or what’s holding you back. Let me know in the comments or send me a DM on social media.
Need help with photography blogging?
In my signature group mentoring programme for photographers, The Photographer’s Visibility Blueprint, we cover exactly how to start, plan and maintain a blog that gets found and gets results. We also look at how to plan and write compelling and thorough blogs that help you rank highly on Google.
It includes checklists and templates as well as some ‘done-for-you’ style blogging support – I review, edit and enhance a blog article for you, showing you how to write and optimise your article for search engines, so to help it get found online. Check out the details of the programme here.
Do also subscribe to my Content Connection emails for regular blogging tips for photographers, and for access to free blogging and content creation-related resources to make blogging easier (and more effective).
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